CLIENT Cavendish Clinic
SERVICES Auditing User journey mapping Wireframing UI Design
LOCATION London, Glasgow & Edinburgh
INDUSTRY Medical Aesthetics

Website restructure and redesign for Londons premium aesthetic clinic

  • 50% increase in conversions
  • 38% increase in new visitors
  • 42% increase in website sessions


A new visual look and feel that challenged the industry norms

With 50+ treatments on the website, there was a concern that users were facing challenges with navigating between, and ultimately landing on, the correct treatment landing page. There was an element of self-diagnosis that the client wanted to steer away from.

The proposed solution was a new landing page that acted as a step-by-step online consultation - creating a streamline, personalised user journey. By answering a set of pre-defined questions, we would be able to run a script on the site that filtered through all treatments, before finally delivering a bespoke treatment package to the user, based to their answers.

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